The Viscose, also known as rayon, is a versatile semi-synthetic fiber widely used in the global textile and apparel industry. Derived from natural cellulose, usually wood pulp, viscose combines the comfort of natural fibers with the affordability of man-made materials. Its silky feel, breathability, and ability to absorb dyes make it a popular choice for clothing, upholstery, and nonwoven products.

The viscose market has been expanding steadily, fueled by rising consumer demand for lightweight and cost-effective fabrics. Asia-Pacific, particularly China and India, dominates global production, supported by abundant raw material availability and a strong textile manufacturing base. Europe and North America, on the other hand, are major consumers, driven by fashion, home textiles, rayon fiber, semi-synthetic textile, regenerated cellulose fiber, soft fabric material, sustainable clothing fiber and hygiene applications.

Despite its popularity, the viscose industry faces challenges from fluctuating raw material prices and environmental concerns related to its chemical-intensive production process. Still, demand remains strong, with viscose maintaining a prominent role in both fashion and industrial applications.